Senior Marketing Manager, Partner Portal and Productivity Tools

Senior Marketing Manager, Partner Portal and Productivity Tools

Job ID 
Partner Marketing
Posting date 
Remote base 

Job description

Company description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

The Red Hat Global Partner Marketing team is looking for a Senior Manager to join us in Raleigh, NC. In this role, you’ll chart the next phase of our Red Hat Connect for Business Partners portal and associated partner engagement and productivity tools. You will develop and guide a team responsible for the overall partner experience across all digital touchpoints and guide new capabilities, including business and enablement capabilities delivered via the portal through which we collaborate and enable our ecosystem of partners with whom Red Hat jointly goes to market. You will work closely with our Global Partner Community, Red Hat’s Business Units, Alliance and Channel Sales teams, Operations, IT, as well as Field and Global Marketing teams to define partner experience and create a high-value opportunities that align to Red Hat’s strategic initiatives. We’ll need you to build end-to-end partner marketing programs in support of Red Hat growth targets. As a Senior Manager, you’ll work both upstream and downstream to define and deliver a partner experience across multiple platforms so partners can easily find and understand what is available to them to help them grow their Red Hat business and collaborate with other partners.

Primary job responsibilities

  • Define and deliver the strategy, planning, and roadmap of the Red Hat Connect for Business Partners portal and associated tools to a global community of users
  • Establish a programmatic approach that continuously improves the portal (i.e. proper identification and permissions, navigation and capabilities) to deliver partner-appropriate benefits and value
  • Ensure focused demand generation campaigns, aligned to Red Hat’s long term business objectives, are effectively delivered via the partner portal and other digital channels with focus on expanding our reach to enterprise and mid-market customers
  • Communicate the complete set of capabilities available on the portal, including co-marketing capabilities, partner business programs, enablement and relevant content, etc.
  • Manage and track accountability for delivering the portal roadmap, including recommendations on make vs. buy solutions
  • Manage vendors that provide user experience (UX) and development capabilities
  • Actively lead cross-functional collaboration to guide partner-centric agenda and priorities and collaborate with various internal teams and departments to achieve success
  • Routinely and concisely track and report progress and outcomes with executive stakeholders
  • Recommend and adopt best practices based on industry norms, partner input, and vendor capabilities
  • Approach multidimensional program development with a mobile-first mindset to build and maintain a full portfolio of marketing and sales capabilities delivered to partners

Required skills

  • 7+ years of related experience in a global software company
  • Proven project management experience with partner portals or responsive web properties and mobile applications
  • Proven vendor or agency management skills
  • Experience with channel enablement platforms and vendors
  • Proven track record of delivering results against KPIs
  • Demonstrated ability to gather portal requirements from multiple stakeholders and distill these into a sequenced roadmap and phased project plan
  • Experience in partner marketing automation and content syndication
  • Motivated, innovative, with creative and analytical skills
  • Excellent organizational and communication skills; detail-oriented and collaborative
  • High level of commitment and passion for delivering results; ability to meet deadlines and handle numerous projects simultaneously
  • Passionate about enabling the partner community and building open-minded and collaborative environment
  • Proven leadership and solid mentorship skills
  • Budget management and accountability experience

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.


Interested in this job?

Share on your newsfeed