Business Development and Demand Generation Specialist, German Speaker

Business Development and Demand Generation Specialist, German Speaker

Job ID 
Field Sales, Inside Sales
Posting date 
Remote base 

Job description

Company description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

The Red Hat Marketing team is looking for a Business Development and Demand Generation Specialist to join us in Farnborough, UK. In this role, you will identify sales opportunities within Red Hat’s emerging technologies across key industry trends like cloud, storage, middleware, and mobile. You’ll use a consultative sales approach to qualify sales-ready opportunities, working closely with Sales Specialists and Account Managers. We'll need you to understand complex business problems and industry trends and use this information to profile and tailor Red Hat’s value proposition when engaging with end users. As a Business Development and Demand Generation Specialist, you will collaborate with stakeholders from across Red Hat, including Marketing, Sales, and partner teams.


Relocation assistance may be available for qualified applicants.

Primary job responsibilities

  • Identify new sales opportunities across predefined solutions areas within the Red Hat portfolio
  • Look for customers through a variety of techniques, including social media and other tools to seek out new business opportunities
  • Identify and adapt Red Hat solutions to meet customer needs or requirements
  • Ensure that outbound activity is in line with set targets and objectives
  • Use concise messaging to target a variety of industry verticals and contacts
  • Adjust activity and behavior based on pipeline coverage
  • Ensure that customer relationship management (CRM) systems are maintained and updated
  • Maintain an up-to-date knowledge of the industry and Red Hat's competitive position
  • Support team members and other associates
  • Represent Red Hat to the customer and the customer to Red Hat in all sales-related matters

Required skills

  • Detailed knowledge of the sales cycle within an IT organization
  • Knowledge of consultative sales techniques like solutions selling
  • 1+ year(s) of internal account management or business development experience
  • Previous experience managing outbound activities
  • Ability to work both on your own and as part of a team
  • Comfortable presenting thoughts, ideas, and successes to the business
  • Excellent written and verbal communication skills in English and German
  • Willingness and motivation to learn and progress in an innovative technology company
  • Bachelor's degree or relevant technical degree is a plus
  • Prior experience with is an advantage

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.


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